The Public Radio Exchange (PRX) is a nonprofit Internet-based service for peer review, acquisition brokering, and digital distribution of audio content. As a new portal, toolkit, and marketplace for the public radio system, the PRX is a platform on which public radio stations can select peer-reviewed content to assemble programming to enrich their public service.
This project will use the emerging PRX platform to foster station-to-station collaboration and exchange of news, information, and cultural projects based on local, state, regional, and thematic coverage. The target group of end users are the 635 public and community radio stations that operate 1,069 broadcast stations nationwide. Over two years, a full-time station collaboration manager will work with existing and emerging station sub-networks to provide and extend the tools and services of the PRX platform for the purposes of station-to-station content exchange.
The overall goal of the project is to create new opportunities for public service programming of exceptional quality, interest, and importance to reach public radio's listeners. Specifically, participating stations will begin to introduce new programming to their schedules - discovered, considered, and acquired on the PRX. Station-to-station exchanges and station consortia will be supported using the PRX platform and services. Previously isolated or marginal stations will begin to have direct input into a vital participatory network of content exchange.
The main activities of the PRX will take place via a database-driven web application that enables stations and producers to upload, store, search, audition, rate, review, and download audio pieces. In addition, the system will manage and monitor transactions, rights, usage statistics, and payments through individual and group accounts. Dynamic data from each of these and other activities are essential tools for users as well as project administrators, and will be used as quantifiable output data for evaluation.
The PRX is a collaboration of the Station Resource Group, a strategy-focused consortium of leading public radio stations and Atlantic Public Media, a multi-media group committed to creative approaches to program production, training, and distribution. This partnership brings together two of public radio's most experienced organizations, each representing significant stakeholders in the development and success of the PRX.