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Grant Information

Cleveland Museum of Art
    
award number: 39-60-00010
start-end date: October 1, 2000 - March 31, 2003
total project cost: $1,228,554
federal share: $545,000
contact: Mr. Leonard Steinbach
address: 11150 East Blvd
Cleveland, OH 44106-1797
phone: (216) 421-7340
e-mail: steinbach@cma-oh.org

Project Description

The humanities, fine arts, and performing arts add meaning to the lives of seniors, enhancing their personal and social productivity. The Cleveland Museum of Art will use advanced broadband video to provide cultural programming for senior citizens and disabled adults where they live and congregate. Through the use of broadband multi-casting IP transport technology, content from the Cleveland Museum of Art, the Cleveland Orchestra, the Crawford Auto- Aviation Museum of the Western Reserve Historical Society, WVIZ/PBS, and the Anti- Defamation League of Greater Cleveland will be delivered to five retirement homes and community centers. These organizations will enable cultural programs to reach elderly citizens as well as people with severe mental and physical disabilities throughout the Cleveland area. The content will be delivered in four ways 1) video-on-demand, 2) video-on-demand with access to complementary web-based information, 3) live broadcast, and 4) live broadcast with the ability to interact in real time. The partners expect to have an archive of over 300 programs by the end of the second year of the project.

Project Significance

This project will test and evaluate the use of interactive, art-based programs as a means of increasing the quality of life for isolated people, seniors and others in assisted living residence facilities. By making the arts available to those who find it difficult, inconvenient or impossible to visit conventional museum and similar sites, the project will serve as a national model for how cultural institutions can extend the reach of their programs to underserved populations. The project is also significant in that it will deploy IP-TV, allowing for high quality, full-motion transmission. This technology has previously been used primarily in closed commercial and academic networks; however, it may represent the next wave of Internet content delivery through public signal carriers.

Partners

In addition to the content providers mentioned above, the success of the project will also be helped by the involvement of a core group of technology partners. These include APK, Inc., an ISP based in Ohio; Cisco Systems, whose Cleveland office will contribute extensive training time; and Keane, Inc., a national information technology (IT) management and development organization.

additional project resources: 
Project Website
Project Narrative--PDF Version
Project Evaluation--PDF Version
Conference Paper: "Using Interactive Broadband Multicasting"
Museum's Website



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